About Brand
Elegant marbling, scarlet color, intact ripening, and delicate trimming. All of these conditions must be met to become the top 0.3% Korean beef. PPUL made by Kurly and Hanwoo master only offers meat that has passed concise tests.
TASK
Create a logo that shows premium quality of the beef. Also, PPUL need a package that highlights the red color and marbling of fresh beef. Packages should be made of non-wet materials to be shipped in a refrigerated.
SOLUTION
One important factor in determining the quality of beef is trimming. So the PPUL logo has sharp edges that seem to have been cut with a knife. The combination of strong wordmark and script represents a masterpiece carved one by one.
Deep navy color, which shows confidence in quality, makes the beef marbling stand out more.
To describe the meat as an artwork, engraved logo with silver foil on a matte-coated navy paper.
Copyright (C) KURLY All rights reserved.
All pictures cannot be copied without permission.
Meats kept going bad at room temperature during the test, so we created paper meat. It was quite memorable moment.
Thank you for watching :)
